Summary
Successful launch of Roségold Hairstyling. eigengrau creates uniform corporate design for new hair salon in Wollerau.
• Logo
• Corporate Design
• Branding
• Print Media
Snip, snip and the hair is off
New entrepreneur Antonia Späni has made her dream come true and opened her own hair salon at the end of 2020. In doing so, the beautiful color "rose gold" was already in the foreground from the beginning. Our company name eigengrau inspired Antonia Späni in finding the name and when, by chance, she received a rose gold razor as a Christmas gift, the name was decided. This striking hue now runs like a rose gold thread through the salon's inventory.
Initial situation
Even before Antonia Späni started her own business, she contacted us for support from the start-up phase onwards. It was important to create a uniform corporate design, which should be reflected in the logo and also in all print media. At her request, we also supported her in designing the interior.
Goals
• Create a uniform appearance
• Precisely align corporate design with the target group
• Create a clear and easily understandable set of rules
Realization
After we visited the new store space and talked to Antonia Späni about the design, wishes and goals, a needs analysis was carried out. eigengrau worked out various design concepts and presented them to Antonia Späni. The decision was not easy for her, but she chose the design concept with the most personal design language. The focus was on the fact that all end products (such as the flyer) could be implemented in the color Roségold, since hot foil had to be used for the print media in particular.
In the Roségold hair salon, customer loyalty and customer satisfaction are written BIG. In addition to washing, cutting, blow-drying and special hairstyling, such as for weddings and other events, there is also the appropriate make-up. In addition to the EFZ as a hairdresser, owner Antonia Späni has now also completed further training as a make-up artist.
Do you like what you see?
We design and realize from the first to the last yes. Convince yourself of our offer and contact us, so that your brand soon shines in the same splendor.
